BAYA
Baya is a California based brand selling premixed vodka sodas; they need a brand identity that will match the fun and vibrant flavors they offer and will stand out from their competitors. They want to attract an audience aged ranging from mid 20s to early 30s.
The logo is bold, modern, fun and fits the brand's message.
Due to its composition, bold features and simplicity, Baya's logo stands out on the shelf and attracts customers.
It's scalable and readable in any size and color - fitting for web, packaging, business card, document, billboard etc.
PACKAGING
For the packaging design, it was crucial to create something that will radiate good energy and vibe. I created a modern design with a light, simple background to put an emphasis on the bold, '3d looking' logo that catches all the attention.
Another fun and playful touch to the design are the stickers containing information about the drink; they stand out because they're slightly overlapping the logo, but they don't steal the attention from the logo because of the neutral colors and their size.
