KUMIKO
Kumiko is a Seoul based skincare brand that brings gentle, nourishing and natural ingredients to all skin types. Inspired by its own products, Kumiko's brand identity is radiating with simplicity, clarity, minimalism and modernism.
Modern and simple approach to logo design to fit the minimalistic packaging design.
Kumiko is divided into two parts; 'kumi' signifying beauty and 'ko' symbolizing harmony or balance.
Typography choice was based on the idea of creating a modern and reliable look to the logo.
PACKAGING
The packaging is minimalistic and fresh with a bright coral pop of color symbolizing youth and playfulness. The sun icon breaks up the serious and modern aesthetic of the packaging giving it a gentle effect and at the same time symbolizing natural ingredients Kumiko's products contain.
A straight line shows appearance on all sides except the front, main side of the box, making it different and unique. The top side contains a message a customer reads right before opening up the box reminding them of Kumiko's main message; natural approach to skincare.
